Wesley Owens

I work on lead generation and performance marketing, which means I spend my days thinking about how advertisers, publishers, and networks actually get quality leads without wasting money. On this site, I share what I have learned about Ping & Post distribution, Pay Per Call, and phone verified leads across verticals like mortgage, solar, insurance, and legal. I also dig into the less glamorous side of the business, like call tracking, analytics, and stopping lead fraud before it eats into ROI. My perspective comes from hands-on work with the Astoria Company team, where we test campaigns constantly and let data drive the decisions. If you want practical explanations instead of buzzwords, that is what I try to deliver here.