Publishers running paid online and mobile search need to track everything that earns a commission, including calls. Dynamic number assignment improves the return from those search campaigns.
Adding phone numbers to search ads, especially on mobile, generates calls and can improve click-through rates. There are two ways to use the network with search.
Individual number tracking
- Instantly activate phone numbers
- Include promo numbers in search ad copy
- Fit high-traffic, high-cost keywords and ad groups
Dynamic number assignment
- Fit larger pay-per-click keyword portfolios
- Auto-assign numbers to each search engine, keyword, and match type
- Track call revenue from organic search as well as paid search
Tying a call to the keyword that drove it shows which keywords earn and which do not. That is how experienced pay-per-call affiliates run search.