Natalie Walsh
I work on the lead generation side of things, so most of what I share here comes from hands-on experience with Ping & Post, Pay Per Call, and phone verified leads. I write about what actually moves the needle for advertisers, publishers, and network owners, from call tracking and analytics to spotting lead fraud before it eats into your ROI. My take on verticals like mortgage, solar, insurance, and legal comes from watching campaigns succeed and fail across the same performance marketing platform. Since I am part of the Astoria Company team behind LeadGenerationPlatform, I stick to data-driven strategies and continuous testing rather than theory. If you want practical insight into buying or selling leads at scale, that is what you will find here.
Articles by Natalie Walsh
Oct 30, 2026 · Lead Quality and Fraud Prevention, Performance Marketing Strategy
Lead Generation Fraud Detection Tools and Techniques
Protect your campaigns with lead generation fraud detection tools and techniques. Call (510)-663-7016 for expert guidance.
Oct 27, 2026 · Lead Quality and Fraud Prevention, Call Routing and IVR Strategy
How to Use Call Recordings for Lead Quality Assurance
A practical guide on how to use call recordings for lead quality assurance, from retention policies to scoring rubrics and campaign fixes. Call (510)-663-7016 to learn more.
Oct 24, 2026 · Publisher Monetization, Lead Quality and Fraud Prevention
How to Onboard New Publishers Without Quality Drops
A staged onboarding process protects lead quality while scaling your publisher network. Call (510)-663-7016 to build your playbook today.
Oct 21, 2026 · Vertical-Specific Lead Generation, Performance Marketing Strategy
Term Life Insurance Lead Nurture Sequence That Converts
A structured term life insurance lead nurture sequence that converts cold leads into applications. Call (510)-663-7016 to optimize your follow-up today.
Oct 7, 2026 · Pay Per Call Marketing, Lead Quality and Fraud Prevention
IVR Setup for Inbound Call Qualification and Routing
Master IVR setup for inbound call qualification and routing to filter serious buyers and cut wasted spend. Call 5106637016 to optimize your call flow today.
Oct 6, 2026 · Lead Quality and Fraud Prevention, Performance Marketing Strategy
How to Scale a Lead Generation Campaign Without Losing Quality
Scale your lead generation campaign without losing quality by using controlled tests and fraud prevention. Call 5106637016 to get started.